Are Direct-to-Consumer Drug Ads Effective?
Consider:
* Duke University research concluded that 80% of those questioned could clearly remember what the advertised drug was intended to treat, but only 20% could describe any of the side effects disclosed in the ad.
* A Prevention magazine study concluded that 65 million people have talked to a doctor as a direct result of DTC ads - 29 million of these discussing a condition for the FIRST TIME.
Think drug ads aren't getting their message out and convincing people to self-diagnose?
* Duke University research concluded that 80% of those questioned could clearly remember what the advertised drug was intended to treat, but only 20% could describe any of the side effects disclosed in the ad.
* A Prevention magazine study concluded that 65 million people have talked to a doctor as a direct result of DTC ads - 29 million of these discussing a condition for the FIRST TIME.
Think drug ads aren't getting their message out and convincing people to self-diagnose?
posted by Mrs.Cranky Yankee @ 11:29 AM
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